Accor has continued to expand its network of hotels in Australia, with the launch of new properties in New South Wales and Victoria.
Effective 1 December 2014, the former Four Points by Sheraton Geelong has been rebranded as the Novotel Geelong, while the Chifley Hotel Penrith has become the Mercure Penrith.
The two new management contracts see Accor expand its nationwide portfolio of Novotels to 29 properties, while its Mercure brand grows to 39 hotels.
“Areas such as Geelong and Penrith have been targeted for major infrastructure projects that will attract both significant business travel as well as larger local populations as a result of increased work opportunities and proximity to Melbourne and Sydney respectively,” said Simon McGrath, chief operating officer of Accor Pacific.
“Recently the city of Geelong proposed the construction of an international convention and exhibition centre on the Geelong waterfront with the capacity to cater for up to 1,000 delegates, while Western Sydney has been identified for large-scale transport upgrades, including Badgery’s Creek Airport,” he added.
The 223-room Mercure Penrith hotel offers extensive meetings and events space, catering for up to 1,500 delegates. The 109-room Novotel Geelong meanwhile, offers restaurant, bar, five large function rooms, pool and fitness centre.