Accor forms partnership to help HIV/Aids victims
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28 November 2009, Beijing (TravMedia.com) - Accor China, in working with the principles of the Accor Foundation, announces its first three-year CSR initiative “Empowerment Builds the Future” a groundbreaking new initiative created to give back to the Chinese community. Under the guidance of the Chi Heng Foundation (CHF), Accor has committed 20,000 Euros (RMB 200,000) for the first year of this sustainable project.
Due the contribution of the Accor Foundation, the “Empowerment Builds the Future” program will establish a workshop in Henan Province, and recruit and train women whose families have been affected by HIV/Aids, to produce eco-friendly bags. These bags will then be sold at all Accor hotels located in mainland China, Hong Kong, Taiwan and Macau. Proceeds from the sale of the bags will be used to provide educational opportunities and scholarships and will be administered by the CHF in accordance with their charter. In year one it is anticipated that the proceeds of the sale of the eco bags will fund scholarships for 30 children from Henan Province.
“The beauty of this program is that it is more than just donating money, it involves multi sectors and the community working together to create a sustainable, viable social enterprise,” says Robert Murray, Senior Vice President of Accor Greater China. “Lao Tzu once said that if you give a man a fish, he eats for one day; but teach a man to fish and he shall eat for a lifetime. We are working to give this community a skill that makes them self sufficient for the future.”
“Women often bear a disproportionate share of the burden of AIDS care, often struggling to make ends meet with whatever meager income they have,” said Dr Bernhard Schwartl
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