Accor has launched a new day spa brand in Australia.
The hotelier has rebranded five of its day spas under the new Vie Spa label, marking the start of a mass roll-out across Australia.
Vie Spas are now located at the Pullman Resort Bunker Bay, Quay West Resort Magenta Shores, Pullman Cairns, Pullman Palm Cove and Pullman Port Douglas, all offering tailored treatments alongside a standard menu of therapies. All day spas will be equipped with iKOU products, which are made using Australian ingredients and materials.
“The launch of Vie Spa has been close to 12 months in the making and we’re really excited to be unveiling Australia’s newest day spa brand to the market. We have plans to further expand Vie Spa in the Pacific and two more Vie Spa’s are set to open in New South Wales before the end of the year,” said Accor’s chief operating officer for Accor Pacific, Simon McGrath.
“Strengthening our resort offerings is one of the key drivers within the business so launching Vie Spa is a positive step in growing our portfolio and we’re looking forward to seeing our guests experience this luxurious, new day spa brand.”
The Vie Spa brand replaces Accor’s former Mii Spa brand.
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