Accor has planted more than 3.5 million trees since 2009, the company has revealed.
As part of its ‘Plant for the Planet’ initiative, the European hotelier has financed a series of reforestation projects using cost savings achieved though its laundry operations.
Guests staying more than one night at Accor hotels are invited to reuse their towels, and using the cost-savings driven by this scheme, the hotel invests into one of 21 tree plantation projects worldwide, including schemes in Thailand, Indonesia, China, Japan, Vietnam and New Zealand.
Through this programme, Accor has planted more than 3.5m trees worldwide in the last five years.
“With the support of our partner Pur Projet, an expert in developing community forestation projects, the number of plantation projects supported by Plant for the Planet has increased from seven to 21 in the world in 2013,” said Arnaud Herrmann, Accor’s vice president of sustainable development.
“Our ambition is to involve a maximum of our hotels to sustain the programme over the long term. Plant for the Planet enables us to address a number of challenges at once: to engage our employees and guests, to support local host communities and to preserve ecosystems and biodiversity.”
Accor added that 71% of its Asia Pacific hotels have now banned endangered seafood products, and the company is progressing towards a total ban by 2015.