Accor recalibrates growth in UAE
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Accor is recalibrating its vision for UAE expansion after reaching its pipeline target, and could turn its focus from luxury to mid-scale developments.
The French hotel management firm currently has 66 properties in operation, and a further 34 hotels due to enter the market by 2017.
“We haven’t finalised our next target [for 2020]. That will be announced in early November,” Christophe Landais, Accor’s chief operating officer for the Middle East, told Gulf News.
It is known that Accor is interested in opening properties in Dubai World Central (DWC) and Business Bay. The group is also interested in operating upscale, mid-scale and economy hotels in Dubai Holding’s project, Mall of the World, which will be connected to 100 hotels.
“There is room for growth [in Dubai] for all market segments but the five-star upscale segment, which is already well-served, will progress less than the mid-scale segment,” Landais said.
Landais indicated that Dubai could see the debut of Sofitel So and Ibis brands in the near future.
“Sofitel So is a trendy brand which will fit perfectly well with the lifestyle of Dubai. We are under discussions at the moment — hopefully within the next six months we will have finalised this development for Sofitel So,” he said.
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