Hotel giant Accor has launched a new dedicated online column, which will bridge Accor and consumers through surveys, video presentations and online forums. The column, themed “Sustainable Travel Accommodation”, was jointly launched with the travel channel of China’s major portal website Sina, and recently completed its kick-off program with a survey responded to by more than 2,400 frequent travelers. 80% of the respondents have travel experience in the past six months, and 90% of respondents have stayed in hotels. “The launch of the Accor-Sina online column will surely lead to a better understanding of our customers’ needs and habits here in China. We hope the public will find the results informative and stimulate thinking on how travel and tourism can become more sustainable as well as focusing on health, and charitable activities,” said Robert Murray, Senior Vice President of Accor Greater China.The first survey seeks to learn about how Chinese travelers value their health. Overall, nearly 80% of the respondents have concerns about different health issues experienced while traveling. Initial findings show balanced health priorities are given to aspects like sleeping quality, mental status, and dietary fitness.Whatever the purpose of the journey, travel is expected to offer relaxing experiences for most. But that’s not necessarily true with the findings this time, as more than half of the respondents, 56.3% to be exact, report different levels of fatigue during their travels. Contributors to fatigue include tight schedules, bad weather, aircraft delays, unfamiliar surroundings, concern of accidents and jetlag. More surprisingly, 94.2% of the online voters admit they sleep less than eight hours per day when traveling. While some factors of travel fatigue may also affect their sleeping quality, nearly half of them conclude that they may not sleep well if the hotel mattress or pillows are of inferior quality. In terms of dietary health, 97.5% of the survey participants, an overwhelming proportion, say they’re quite concerned about having a healthy, balanced diet when traveling, as well as 89.4% of the respondents consider orders of organic food a great option when staying in hotels. The survey has also found nearly 80% of the respondents will choose to have breakfast at hotels. Other travel health aspects surveyed include fitness centres, smoking and drinking habits. While it is a good sign that 92% of the respondents are interested in the hotel fitness centers, the findings are a little discouraging that more than a third (37.7%) will request a smoking room, and nearly half will choose to drink when traveling.
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