AccorHotels has announced it will take over the management of Crowne Plaza Adelaide and rebrand the hotel to Pullman Adelaide on 1 October 2017. This will make Pullman the largest five-star hotel brand in Australia in just under 10 years since its launch into the market.
Situated in the Adelaide CBD at 16 Hindmarsh Square and featuring 308 guestrooms, a restaurant and bar space, and top-floor meeting room facilities, the hotel will become AccorHotels’ 15th Pullman hotel in Australia.
Simon McGrath, chief operating officer of AccorHotels Pacific said: “We are very proud to be partnering again with Hines Property to bring such a prominent, well respected brand to the city of Adelaide which continues to see strong levels of tourism growth, thanks to strong leadership by the Weatherill government and investment in infrastructure.”
“For some time we have been looking to bring the Pullman brand to South Australia, and through our relationship with the Hines Property we are thrilled to be operating Pullman Adelaide. Pullman is now the fastest growing upscale brand in Asia Pacific and over the last three years, our Australian network of Pullman hotels has grown 77%. With the strength of our distribution and loyalty platform, we are excited to be growing our network in Adelaide and giving our guests even more reason to travel to South Australia.”
James Hines, managing director of Hines Property – which is the largest developer of hotel accommodation in Adelaide having delivered over 800 hotel rooms – said: “Partnering with AccorHotels and the Pullman brand will enable the hotel to move from a 4.5-star offering to 5 stars and it will be great for guests to have another 5 star option to choose from when visiting Adelaide,” he said.
“We have already forged a fantastic local partnership with AccorHotels through their management of Hines Property’s award-winning ibis Adelaide, so we’re really pleased to now be able to build on this relationship through the Pullman brand and further enhance the hotel as one of Adelaide’s finest.”