ADTCA sets up New York office
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To mark the launch of the New York-based US office of Abu Dhabi Tourism and Culture Authority, the New York’s Times Square will showcase an ‘Abu Dhabi Experience’ next week. Five key aspects of Abu Dhabi’s culture, heritage and hospitality will be demonstrated through the experience, which will run from May 16th-19th,
“Our aim is showcase the taste, sound, sight, touch and scents of Abu Dhabi to one of the key centres of New York’s action,” said Mubarak Al Nuaimi, international promotions manager, Abu Dhabi Tourism & Culture Authority.
The authority is erecting a tent in Times Square with distinct, carefully curated areas ready to bring the real destination to Times Square. “In the ‘taste’ area, which will look like a traditional majlis, visitors will get to sample the traditional coffee and dates. In the ‘touch’ area there will be falcons on display; there will also be a henna lady on hand to ‘paint’ designs. This ‘touch’ area will be draped in carpets, curtains and Arabian lanterns to give the feel of walking into an old time souk,” ,” explained Al Nuaimi.
The ‘scent’ area will mimic a traditional perfume shop. A mixologist will be on hand to explain the different scents and their origins. The sight and sound section will have an artistic look. “We anticipate making quite an impression,” said Al Nuaimi. “Abu Dhabi will certainly have its name up in lights in the US that evening.”
“Five key tour operators in the US have also created new packages around Abu Dhabi which they intend to push out in conjunction with this launch campaign while Etihad Airways. In addition, for one month select NYC taxis will have Abu Dhabi branding and destination video playing on their screens,” he added.