Air NZ to promote Australia
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Air New Zealand has signed a new deal that will see it spend AU$3 million (US$2.8m) promoting Australia.
A Memorandum of Understanding (MoU) signed with Tourism Australia will see the Kiwi national carrier work on a series of joint marketing campaigns in three of Australia’s biggest inbound markets – New Zealand, North America and China. The two parties will jointly invest AU$6m in the partnership, which will be put towards advertising, PR, events and trade engagement.
The MoU was signed today (27 June 2013) in Sydney by Tourism Australia’s managing director Andrew McEvoy and Air New Zealand’s CEO, Christopher Luxon.
“Together, New Zealand, America and China account for more than a third of Australia’s annual international arrivals and, importantly, all three markets are growing. This new deal provides a strong platform from which to further grow inbound tourism from all three of these key inbound markets,” McEvoy said.
Luxon added that the partnership, which is the airline’s biggest outside New Zealand, would provide a boost to the national carrier’s trans-Tasman routes.
“Air New Zealand carries almost half of all New Zealand visitor arrivals into Australia and we have invested heavily in our trans-Tasman services in recent years,” he said. “We are also welcoming the opportunity to engage in joint promotional activity in China and North America. Historically we have seen a large volume of dual destination traffic from these long haul markets with half of all Chinese visitors and over one third of North American visitors to New Zealand visiting Australia on the same trip.”
Air New Zealand also recently entered into a NZ$20m (US$15.5m) partnership with Tourism New Zealand.
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