AirAsia targets premium flyers with first airport lounge

TD Guest Writer

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AirAsia officials celebrate the launch of the new lounge
AirAsia officials celebrate the launch of the new lounge

AirAsia has unveiled its first ever airport lounge, as it bids to tempt more premium passengers on to its low-cost flights.

Officially opening on 2 September 2016, the new AirAsia Premium Red Lounge is located in the international departures area of KLIA2, overlooking the skybridge and taxiway at the airline’s Malaysian operating base.

Covering an area of more than 300m², the lounge will be open 24 hours and will include a mix of standard and beanbag seating, F&B services, Wi-Fi, computer workstations, flight information screens and shower facilities.

The lounge will be open to all AirAsia passengers on international flights for a fee of MYR79 (approx. US$19.50) per person, but passengers having booked Premium Flex tickets or premium seats on AirAsia X flights will be able to enter free-of-charge.

The buffet F&B area
The buffet F&B area

“As the LCC pioneer in the region, we are determined to raise the bar for low-cost travel,” said Kamarudin Meranun, group CEO of AirAsia X and executive chairman of AirAsia (pictured second left). “The AirAsia Premium Red Lounge, one of the first LCC airline lounges in the world, is our commitment in creating exceptional value for our guests.

“We receive a significant number of at least 5,000 transit guests per day who would find services such as the AirAsia Premium Red Lounge an added convenience and a plus point to their travelling experience,” he added.

The launch reflects how the boundaries between full-service and low-cost carriers are becoming increasingly blurred. Having started out as a point-to-point LCC selling direct to customers, AirAsia now distributes its fares via the GDS, operates long-haul flights with flat-bed seats, offers transit services between flights, and now operates an airport lounge.
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