An independent study into the impact of Airbnb on the hotel industry in Manhattan has shown that there is “no evidence” of the shared accommodation company having a negative impact on occupancy or rates.
Conducted by hotel analysts STR, the report compared data provided by Airbnb with STR’s own figures for hotel performance in Manhattan. It used only the Airbnb units (private rooms and entire homes) considered most comparable to hotel rooms, and compared them to daily hotel data between 1 December 2013 and 30 November 2015.
Analysis of the supply, demand and revenue figures revealed that during periods of strong demand for Airbnb units, there was “no pattern of adverse effects on hotel occupancy or average daily rate (ADR)”. There was also “no evidence” that every room occupied by an Airbnb guest is a room subtracted from hotel occupancy.
And significant, occupancy levels for Manhattan hotels indicate that there is a large amount of unaccommodated demand.
“We requested the data from Airbnb to examine an important topic being discussed throughout the hotel industry,” said Amanda Hite, STR’s president & chief operating officer.
“We wanted to compare data for both sides to give hoteliers a true picture of Airbnb’s effect. The results did not show Airbnb’s growth to have a severe impact on hotel performance, as many in the industry believe.”
Ms Hite added that “continued analysis to understand the key performance indicators of the hotel industry and other paid accommodations will be crucial to further understand the operating environment.”