Airports start offering loyalty points
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Several airports in India are planning to offer loyalty points to attract more business.Livemint.com said Hyderabad international airport has started the ball rolling by offering incentives to travel agents to persuade passengers to travel via the airport and will soon reward passengers for using the airport as transit point.Airports in Kochi, Bangalore, Mumbai and Delhi are also working on similar plans to woo passengers.”Airports are offering incentives to attract traffic and market themselves as competition hots up,” K. Ramalingam, managing director of Super Airport Infrastructure India Pvt. Ltd, a company that develops small new private airports in India, was quoted saying.Ramalingam, who was regional executive director of Airports Authority of India during 2005-08, said almost all airports are adopting such techniques.The report, quoting an unnamed spokesman, said Mumbai airport would soon have a special incentive programme for passengers.Delhi airport was also wooing airlines with special incentives to use it as hub for onward connectivity to various international destinations, according to the report.”Terminal 3 (T3) has at last given Delhi airport an opportunity to go out and position itself as a formidable hub of India, both domestically and internationally,” a Delhi airport spokesman said. “Our focus remains more on a one-on-one basis with the key domestic carriers so as to align their hub and spoke schedule through T3, providing both short haul and long haul connectivity.”Kochi airport has plans to incentivise airlines for starting direct flights from the city to various international airports, the report said.”There is more coming in for passengers,” said V.J. Kurien, managing director of Cochin International Airport Ltd. “We will soon come up with more surprises for them.”Hyderabad airport is offering loyalty points through a specialised company called RewardPort India that claims loyalty and promotions industry in India is currently valued at INR20,000 crore a year.RewardPort India has developed a programme for Hyderabad through which travel agents across 20 towns and cities encircling Hyderabad are connected.
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