Al Bustan Centre and Residence taps into Bulgaria


Al Bustan Centre and Residence is keenly tapping into the Bulgarian market. In an effort to enhance its brand awareness, the hotel conducted a ‘Familiarization Tour’ for top partners from Bulgaria.

Moussa El Hayek, chief operating officer, Al Bustan Centre and Residence, said: “We are very pleased to welcome Top Partners Fam Group from Bulgaria. Bulgaria is an emerging market for UAE in general and Dubai in particular. The tourist traffic from Bulgaria is increasing and Al Bustan Centre and Residence has established a significance presence in the Bulgarian market through Sea Star Tourism.”

The objective of the trip was to foster close ties with potential customers and to introduce the Groups to enhanced products of the property. The tour also helped the delegation to increase their product knowledge. This gives the agents the opportunity to experience the product first hand.

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