Alila goes global with Commune alliance
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Singapore-based Alila Hotels & Resorts has formed a new partnership with San-Francisco based Commune Hotels & Resorts, which it says will create a “global lifestyle hotel management company”.
This alliance is the result of Geolo Capital, the private equity firm that owns Commune, acquiring an interest in Alila. As a result, the two companies will now combine all major areas of their businesses, including sales, marketing, revenue management and distribution.
“Alila Hotels & Resorts is an attractive investment opportunity because of its strong reputation in Asia and a natural partner given Geolo Capital’s history of financial investment and partnership in Mandara Spa with Mark Edleson, president and founder of Alila,” said John Pritzker, chairman of Commune Hotels & Resorts and founding partner of Geolo Capital.
“Our intent is to cross-promote Commune and Alila to both domestic and international travellers and to enhance each company’s global presence.”
Alila currently operates 10 hotels and resorts across three countries in Asia, and has a further 15 properties in the pipeline. Commune meanwhile, has 35 properties under its three brands; Joie de Vivre Hotels, Thompson Hotels and Tommie.
“Our partnership with Commune gives Alila exposure in North America and allows for synergies between our sales, marketing and revenue management channels, which will benefit both hotel portfolios,” said Frederic Flageat-Simon, CEO of Alila. “We’re working closely and strategically together to explore mutually-beneficial business opportunities as well as joint marketing, sales and promotion activities.”
Comments are closed.