Starwood’s Aloft Hotels brand has announced the launch of a new series of live music events at its hotels in Asia Pacific.
The ‘Live at Aloft Hotels’ series will see live performances by up-and-coming artists and bands at Aloft’s properties in Beijing, Bengaluru, Bangkok and Kuala Lumpur.
“Leveraging our passion for music, ‘Live at Aloft Hotels’ aims to attract a larger audience beyond in-house guests, positioning Aloft Hotels as the local go-to hangout to mix and mingle,” said Vincent Ong, senior brand director for Aloft, Westin, Sheraton and Four Points in Asia Pacific.
“It also activates Aloft public spaces with the brand’s signature fun-loving social vibe, making our hotels an exciting, interactive destination beyond a traditional hotel experience.”
Taking place at the properties’ bars, ‘Live at Aloft Hotels’ will kick off at Aloft Kuala Lumpur Sentral with performing acts include emerging talents such as Darren Ashley, Azmyl Yunor and Liyana Fizi. Aloft Bangkok Sukhumvit 11 will debut with MC Kosin, who was a finalist on the Thai talent show, Academy Fantasia.