Amadeus Asia Pacific achieves growth in 2009
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Bangkok, Thailand – November 12, 2009 – Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, has maintained a strong level of performance in Asia Pacific (APAC) in 2009. The company increased its market share by nearly 2 percentage points, confirming Amadeus’ leadership position in the region The company achieved this growth despite the 2009 slump in regional travel due to the depressed global economy. Amadeus grew its market share of travel agency air bookings in APAC to 33% for Year to Date (YTD) 2009. Amadeus also extended its lead in online bookings, achieving 18.8% growth YTD to capture a 51% market share of all online travel agency bookings in Asia Pacific (YTD September 2009).
The primary drivers of this market share growth were gains in Australia, Hong Kong, India, Indonesia and Malaysia. During 2009, Amadeus has increased its headcount in Asia Pacific by 15% to 1,400 employees, and opened two new offices – one in Koh Samui, Thailand and another in Yangon, Myanmar.
Major new airline agreements signed in 2009 in APAC include AirAsia, SEAir, Zest Airways, and a Memorandum of Understanding with Thai Airways who is assessing the Amadeus Alt
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