With over 4.77 billion mobile phone users estimated worldwide by 2017 and 350 billion text messages monthly, the growth in mobile and in texting and messaging is rapidly becoming the biggest trend in hotels.
Hoteliers are moving quickly to take advantage of messaging technology to increase guest engagement, improve guest loyalty, extend their competitive differentiation, and grow revenue.
Under a new partnership between Amadeus and Zingle, hoteliers can already text and message their guests and provide a whole new level of personalisation.
Under the deal, Amadeus will integrate Zingle messaging technology with Amadeus’ hospitality service optimisation solutions, to provide hotels with the mobile texting and messaging technology they need to better service and communicate with guests.
Zingle enables hoteliers that implement the Amadeus service optimisation products to text and message guests through any mobile channel. At every point during the guest’s stay, staff can communicate with guests through an integrated two-way platform, which significantly reduces operational inefficiencies and wait time. Additionally, staff can easily manage all interactions in a simple inbox shared between all departments.
From the guest perspective, giving guests a platform to text staff directly without the need to download an app makes the interaction direct, instant and hassle free. Due to the fast and natural use of texting, guests can simply text when they want room service or their TV is broken. This has an enormous impact when it comes to the overall stay of the guest.
“Hotel guests are mobile. We are confident that Zingle’s solution in integration to Amadeus’ hospitality service optimization solutions creates the most instant and seamless solution to hotels and guests alike” said Ford Blakely, founder and CEO of Zingle.