The patent-pending Amadeus Altéa Corporate Recognition tool automatically recognises the corporation to which a business traveller belongs, allowing the airline to match his or her requirements. It can then automatically offer packages of tailored ancillary services, such as baggage and preferential seat options, during the booking process.
“Corporate travellers of today expect even higher levels of personalisation than passengers travelling for leisure,” explained Julia Sattel, Amadeus’ senior vice president of airline IT. “In a world where full service airlines face increasing competition from LCCs and hybrid carriers, there is a need to take the next step towards a truly personalised experience.
“Whilst this solution benefits the individual traveller, it also allows airlines to boost their relationship with key corporations as a whole – meaning airlines’ loyalty divisions can use the solution in a strategic manner.”
Christian Tillmans, Lufthansa’s vice president of global sales & key account management, added that adopting the new solution represents a “key milestone on our journey to offering an even more personalised and differentiated experience”.
Amadeus also noted that the majority of business travel is booked via indirect channels, and Altéa Corporate Recognition is able to identify a corporate customer via any channel, including corporate self-booking tools.
Amadeus Altéa Corporate Recognition will operate alongside the existing Amadeus Loyalty Management Suite and Amadeus Awards Suite, which enable airlines to recognise their loyalty programme and corporate members.