Amber launches new mobile app

Amber, the Middle East awards programme pioneered by the Al Tayer Group, has launched a new mobile app in the UAE, Kuwait, Bahrain and Saudi Arabia.

The app introduces many benefits to customers, who can now enroll into the programme from anywhere, at their convenience, and view the latest offers across the Al Tayer Group portfolio of brands. Eliminating the need to carry a plastic card, members can begin to shop, earn and redeem points with the use of their digital card.

The application will also feature daily updates on the best in fashion, beauty, lifestyle, hospitality, travel and cars across the Al Tayer Group portfolio.

All masterfully curated by expert editors from local and global sources, the aim is to offer exclusive, original and aspirational content that serves as a source of inspiration to its readers.

Members can also explore all Amber participating stores for opening times and locations; avail of convenient customer service with a click to call Amber Assist; and be the first to receive invitations to events and notifications of exclusive members’ only promotions and other privileges.

“Amber was built on a firm foundation of creating rewarding personalised experiences for our customers. Through the programme’s evolution, we have always sought ways to enhance customer experience, convenience and choice. With the new mobile application, we aim to enhance each of these while bringing Amber’s amazing world of benefits to the pockets of Amber Programme Members across the GCC,” said Alessandro Cicchetti, Chief Marketing Officer, Al Tayer Group.

The Amber application is available in English and Arabic and can be downloaded via the Play store on android phones and the App Store on iPhone devices.

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