American Airlines boss named next Virgin Atlantic CEO
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American Airlines’ Craig Kreeger is to become chief executive of Virgin Atlantic, it has emerged.
Kreeger, who has been with American Airlines for 27 years, will join Virgin Atlantic on 1 February when current 12-year serving chief executive Steve Ridgway retires.
Kreeger’s cross over will be seen as a coup for Sir Richard Branson due to American Airlines’ transatlantic deal with Branson’s rival British Airways, as well as Kreeger’s work at the carrier. His role as head of customer service helped American Airlines become a major player in passenger numbers.
“We are thrilled to welcome Craig to Virgin Atlantic – he is the right person to succeed Steve Ridgway at this dynamic and challenging time for our airline. We believe Craig has the experience and passion to drive Virgin Atlantic forward and capitalise on the opportunities created by our new venture with Delta Airlines,” said Branson in a statement.
Jonathan D. Snook, American’s current vice president – operations planning and performance, will assume Kreeger’s role as senior vice president – customer service. American thanked Kreeger for his time at the airline.
“Craig has always been a driving force at American – bringing innovation and transformation to so many parts of our airline for more than 25 years,” said Tom Horton, chairman and CEO at American. “Most recently, Craig aligned and consolidated a global team focused on improving the customer experience throughout all areas of travel. On behalf of the people of American, I thank Craig for his vision and dedication, and wish him the best as he returns to London to become Chief Executive at Virgin Atlantic.”
Kreeger’s announcement comes after Delta Air Lines announced it is to acquire a 49% stake in Virgin Atlantic. When approved the deal will boost Virgin Atlantic’s network and presence in the US, while in the UK it is preparing to launch its first domestic flights.