American Airlines rolls out new premium products
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American Airlines has introduced new amenities and services to its premium class on international flights. The services will be rolled out from Thursday on its flights from Heathrow, including a turndown service with a quilted bed topper, pyjamas and slippers. A lightweight day blanket, new bedding and an amenity kit with Dermalogica products will also be available. “We believe this new suite of premium products is a wise investment because it enables us to provide an added level of comfort and style to the in-flight environment – a sentiment applauded by customers on international test flights earlier this month,” said Rob Friedman, vice president – marketing at American. “This initiative to further complement our premium customers’ travel experience is another example of our commitment to make American the airline of choice for global travellers”.
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