American “goes for great” with US$2bn investment

American Airlines has already introduced a new livery (photo by William Perugini)
American Airlines has already introduced a new livery (photo by William Perugini)

American Airlines has unveiled a major programme of fleet and product upgrades for 2015, as it aims to offer passengers a “world-class travel experience”.

Timed to coincide with the anniversary of its merger with US Airways, the airline has announced plans to invest US$2 billion in a series of enhancements to its fleet, seats, technology and airport services, under its “Going for Great” programme.

“Now that we have the network to compete globally, we’re going to deliver a product that’s better than our competitors,” said Doug Parker, American Airlines’ chairman & CEO.

“Refreshed cabins and clubs, modernised ticket counters, improved technology and new aircraft are further examples of how American is ‘going for great’ – providing our outstanding team members the tools they need to deliver a great experience for our customers.”

New business class flights will be rolled out across American's fleet
New business class flights will be rolled out across American’s fleet

In terms of fleet, American Airlines will take delivery of 112 aircraft next year and 84 in 2016, including single-aisle Airbus A321s and Boeing 737s, plus twin-aisle A350s, B777-300ERs and B787s. These add to the 100 new aircraft American has welcomed in 2014.

The airline will also undertake a “nose-to-tail” overhaul of more than 90 A319s and all B777-200s, as well as adding new business class flat-beds and revamped economy class seats on its B757s and B767s.

In terms of in-flight technology, American will offer in-seat power sockets onboard its new aircraft, including all B777-300ERs and B787s, while in-flight Wi-Fi is being expanded from domestic aircraft to long-haul jets, including all B777s, B787s and A330s.

At airports, American’s Admirals Club lounges will feature new F&B options and shower facilities, plus improved technology, while new work tables and power outlets will be rolled out at airport gates.

American closed its merger with US Airways on 9 December 2013 to form the largest airline in the world.

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