Brand USA continues Indian push in Lucknow
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Brand USA continued to target the Indian travel trade with a recent seminar in Lucknow.
The USA’s tourism marketing body invited travel agents to attend the educational seminar in Lucknow, the capital of Uttar Pradesh, as part of its “DiscoverAmerica” educational series.
Brand USA also encouraged agents to become USA specialists by enrolling into the online ‘USA Discovery Program’. Created and managed by Brand USA, this interactive online training course provides agents with the knowledge and skills needed to sell trips to the USA more effectively.
Brand USA was joined in Lucknow by a series of partners, including Visit California, Visit Florida, Travel Oregon, Massachusetts Office of Travel & Tourism, Philadelphia Convention & Visitors Bureau, Los Angeles Tourism & Convention Board and NYC & Company.
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