Chris Hemsworth to promote Australian tourism
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Australian actor Chris Hemsworth has become a new global ambassador for Tourism Australia.
The Hollywood actor, who has starred in films including Thor, The Avengers and Rush, will help drive a new campaign focusing on the country’s marine and coastal experiences.
Tourism Australia managing director, John O’Sullivan, said the tourism board wanted to provide “an authentic Australian voice to help tell the country’s story globally”.
“Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador,” said O’Sullivan.
“From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water and his own personal experiences bring a truly authentic and influential Australian voice to our campaign.”
“In Australia you’re surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us,” Hemsworth said. “It wasn’t a hard decision to move back to Australia because this part of the world is such a special place. This is the place I want my kids to grow up – that’s the world I want them to be part of.
“I’m really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is,” he added.
The Hollywood star will launch the new campaign in New York on the eve of Australia Day.
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