Aer Lingus has revealed its new look uniform which will be worn by over 4,000 cabin and ground crew around the world from 10 February. Created by Irish fashion designer Louise Kennedy, the new look reflects the airline’s status as a modern international airline with a proud Irish heritage and is the final stage in the airline’s brand refresh.
Guests flying with it in the coming months can expect to still see iconic green, now a new ‘kenmare green’, as well as a greater inclusion of navy, entitled ‘midnight’, throughout. In all, 25 garments have been designed giving crew and ground staff a greater variety of styles from which to choose.
Notable changes to the uniform include the addition of trouser and dress options, new jacket and coat designs for male crew, and easy-care shirts and blouses for the convenience of all crew.
The new look uniform is the culmination of a two-year project between the carrier and Louise Kennedy involving extensive staff engagement as well as external research in Dublin, London, New York and Paris.
“Ensuring unique identity.”
Speaking at the announcement, Sean Doyle, CEO of Aer Lingus said: “Our guests’ main engagement with our brand is with our 4,000-strong workforce of ground staff and cabin crew, therefore our uniform is an embodiment of who we are as an airline. As with our logo and livery, our new uniform needs to reflect the modern, international airline that we are today; while also ensuring that our unique identity is retained and our values as an airline are reflected.”
Louise Kennedy’s latest design for Aer Lingus is the airline’s eleventh uniform, with previous designers including leading Irish fashion names such as Irene Gilbert, Neillí Mulcahy, Digby Morton, Ib Jorgensen and Paul Costello.