Fred. Olsen appoints Ben Williams as head of marketing

Fred. Olsen Cruise Lines has announced the appointment of Ben Williams as its new head of marketing, with effect from 1 March 2018.

Ben has been promoted from his previous role as Fred. Olsen’s eBusiness Manager – in charge of the company’s website and social media communications – and will take responsibility for developing the brand and marketing strategy.

Having joined the cruise line in 2012 as an eBusiness Executive, Ben progressed into a supervisory and then management role. He previously spent six years working as a Marketing Executive in the Business Travel sector for the Gray Dawes Group.

Williams (pictured) said:

“I am very excited by this new challenge and relish the opportunity to further develop our position as a market leader in smaller ship cruising. We have a great product which our guests love, strong brand awareness and an excellent team around me – all of which are vital in driving Fred. Olsen forward.

The Fred.Olsen fleet

Justin Stanton, sales and marketing director for Fred. Olsen Cruise Lines, said: “I would like to congratulate Ben on his promotion, which is well deserved. He is an extremely motivated and highly capable individual, and his appointment comes at an exciting time for the company, with the launch of our innovative fly-cruise programme, together with our new European river cruise programme, which has captured the imagination of our guests.
I have no doubt Ben’s drive and talent will help the business’ future development.” 

Fred. Olsen Cruise Lines