“This makes it the next logical step in our growth strategy”
Currently, the company has 145 hotels and resorts in 22 countries, either operating or in the pipeline. This includes properties in five of the ten ASEAN member states: Cambodia, Indonesia, Malaysia, the Philippines and Vietnam. With new properties coming to three key Thai destinations: Bangkok, Chiang Mai and Pattaya.
Gavin M. Faull, chairman and president of Swiss-Belhotel International, said: “Thailand is a truly amazing country, with so many breath-taking sights and iconic landmarks to discover. This makes it the next logical step in our growth strategy. We already have strong brand recognition in Southeast Asia, largely thanks to our extensive presence in Indonesia, which gives us the perfect platform from which to expand across the region.
We look forward to introducing Thai and international guests to our warm, world-class hospitality in the Land of Smiles.”
In recent years, Thailand’s tourism industry has grown from strength to strength. The kingdom welcomed a record 38.3 million international travellers in 2018, making it one of world’s top ten most-visited countries. In the same year, Bangkok was named the world’s most popular city. In 2019, Thailand is expected to exceed 40 million overseas visitors for the first time in its history.