Marriott’s W brand to debut in Argentina

Marriott International has signed an agreement with GNV Group to bring its W Hotels brand to Argentina for the first time. Situated in Buenos Aires, W Buenos Aires, expected to open in 2024, will be located within a USD 100 million, 34-story, mixed-use tower poised to rise in the heart of the Puerto Madero neighbourhood.

“We are now working with GNV Group to bring the inimitable W experience to the highly desirable Madero Harbour development as Puerto Madero is one of Buenos Aires’ most sought-after neighbourhoods,” said Laurent de Kousemaeker, chief development officer of Caribbean and Latin America at Marriott International.

Puerto Madero is poised to become one of Latin America’s coveted luxury destinations, as residential, office, and retail entities thrive within its chic, bohemian vibe, surrounded by high-energy nightlife, lush green spaces, he added.

The hotel will be designed by architect Carlos Ott and the local studio BMA, drawing upon the city’s culture, heritage and devotion to forward-thinking design and growth. It will join the brand’s robust portfolio of W hotels in Central and South America, including W Bogota, W Costa Rica, W Mexico City, W Panama, W Punta de Mita and W Santiago.

W HotelsMarriott InternationalGNV GroupW Buenos AiresPuerto MaderoLaurent de KousemaekerCarlos Ott