NZ not milking "Indian cash cow’
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Cash-rich Indian travellers are being stopped from taking their dream trip to New Zealand by expensive and inaccessible airlines, The Domonion Post reported.
The market for Indians travelling to New Zealand has risen from 19th to 12th since 2003, and, while still small, is a cash cow that is being overlooked by tourism operators, it quoted an Indian travel buyer as saying.
Mohit Batra, director of top-end Indian tourism bureau Leisure Travel, was quoted saying that New Zealand was a dream destination for a rapidly growing and wealthy middle class.
But airlines had created a major hurdle and Indians were instead looking to Europe.
Indian tourists to New Zealand numbered only 23,000 a year, and Batra was quoted saying that the Kiwi seemed to be unaware of the market’s potential.
Tourism New Zealand Indian market manager Kiran Nambiar was quoted saying that it was unusual for Indian tourists to stay in less than four-star accommodation.
“They have the fastest growing millionaires’ club of any country in the world.”
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