Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced record-breaking visitor numbers to Ras Al Khaimah in August 2019, with almost 118,000 visitors choosing the UAE’s northernmost emirate to visit and enjoy its fascinating history, traditional culture, magnificent landscapes and world-class hotels and resorts.
The emirate of Ras Al Khaimah has witnessed a 5% growth in overall visitor arrivals year-to-date, with the peak reaching 117,995 visitors in August 2019. Reports also revealed an 8.4% increase in domestic visitor arrivals which indicates a rise in the emirate’s popularity as a preferred staycation destination amongst UAE residents.
As for international markets, Poland, Russia, India, Kazakhstan and Czech Republic have significantly contributed to the record-breaking number of visitors recorded month-to-date August 2019 with growth percentages of 26.6%, 25.3%, 13.7%, 9% and 8.3% respectively.
In line with its Destination Strategy 2019-2021, RAKTDA has made it its mandate to assert the emirate’s position as the fastest-growing tourism destination in the region while showcasing its breadth of offer in regional and international target markets, whether through promotional roadshows or ongoing marketing campaigns that appeal to visitors of all ages and interests.
Raki Philips, CEO of RAKTDA said: “Earlier this year, we revealed a host of attractive summer offers as part of the emirate’s ongoing destination marketing campaign – ‘Kids go Free’ – which highlights the hidden gems, diverse attractions and adventures on offer across the emirate. We believe that these efforts played a vital role in increasing the number of visitors during the summer period, especially with such a huge variety of accommodation options offering unbeatable deals for families as well as significant discounts on some of the emirate’s key adventure attractions including the Jebel Jais Flight: the world’s longest zipline.”