Safir Hotels & Resorts has staged its annual general managers meeting at the Safir Hotel & Residences in Fintas, Kuwait. Spearheaded by the group’s CEO, Helmut Meckelburg, the three-day meeting was attended by the GMs of the properties in the countries where Safir operates as well as the senior corporate management.The meeting started with a review of 2010 during which Meckelburg highlighted the action plan implemented in the past year to modernise the group’s organisational structure on all levels in order to create a stronger base for future growth. In this regard, the company shaped a unified organisational structure tackling all properties, applied new work processes and proper evaluation systems. One of the company’s major technical milestones was signing a partnership agreement with CRS provider TRUST international. The company is also undertaking a complete facelift to its current website and will unveil a new design that will provide guests with an up-to-date and easy to navigate interface. Areas of marketing and communications were also a key focus where new strategies were outlined to consolidate the aggressive growth plan announced for 2011. “With the recent opening of Safir’s first hotel in Doha – Safir Doha – and the upcoming opening of a Safir property in Kuwait later this year followed by properties in the UAE, Oman and other countries, we are keen to consolidate our position relying on our strong corporate structure and financial background to move forward, beyond our existing markets to pursue opportunities in other Arab countries but also in Central Asia and Africa,” said Meckelburg.
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