Thomas Cook Manager joins the Rednapps for TV ad
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Thomas Cook’s new TV advertising campaign, which launched on Boxing Day, features Jamie and Louise Redknapp – and Thomas Cook Woking store manager Jane Kiff. Jane, 22, has worked for Thomas Cook for over three years, lives in Bromley and is currently acting manager at the Woking store.
Jane was asked to appear alongside the famous couple in the ad which has been created by advertising agency (Beta) and is now running on national TV and will be shown in cinemas around the country in January.
With new research showing that British holidaymakers, in 2010, place their overseas summer holiday as their most important annual purchase, the new campaign brings to life the thousands of little ‘its’ that go into every Thomas Cook holiday.
The commercials, created by Robert Campbell and directed by Andy Morahan, show Jamie and Louise in a series of beautifully shot holiday scenes – on the beach, swimming, sunbathing, having a romantic meal.
Jane is featured helping a family in the hotel where the Redknapp’s are staying as they set off back home from their holiday.
Commenting on her role, Jane said, “I was so surprised to be asked to appear in the ad, it was a fantastic experience, and one I’ll never forget. Jamie and Louise were really friendly to me and I’m so proud to be a part of such a fantastic ad that I’m sure people will love.”
The TV ad is part of Thomas Cook’s January campaign, which sees the company offering holidaymakers three free nights when they book selected 14-night holidays; only paying for 11 nights. Thomas Cook has also launched new hotels and flight routes, more all-inclusives, introduced water park themed resorts, new soccer and stage academies and an increased range of affordable luxury holidays.
Jamie and Louise Redknapp commented: “Everyone dreams of their perfect holiday and we were thrilled to join Thomas Cook in making this beautiful advert. We all look forward to our holidays and we can’t wait for them. When you think of holidays you think of Thomas Cook and it is a brand we all know and trust.”
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