ANA hotels rebrand to ANA Crowne Plaza
Besides the name change, the re-branding will also see the introduction of products and services tailored to the needs of the Japanese market. The re-branding of the six ANA Crowne Plaza hotels will be completed by December 17 while a further two ANA hotels will be co-branded and join the ANA Crowne Plaza network next year.
The exercise will be undertaken by the IHG ANA Hotels Group Japan – the hotel operating joint venture between InterContinental Hotels Group (IHG) and All Nippon Airways (ANA).
IHG ANA Hotels Group Japan CEO, Chris Moloney, said: ” Our co-branded hotels will gain an international flavour while maintaining their emphasis on offering authentic Japanese hospitality.”
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