The Japanese carrier will introduce premium economy seats on its services to Singapore, Bangkok and Jakarta, in a move it said was intended to target “the high volume of business travellers flying between these destinations”.
The new premium economy class features seats that are 19.3 inches (49cm) wide with a 38-inch (96.5cm) pitch. They also come equipped with power outlets, USB ports, personal reading lights, large in-flight entertainment screens, and a greater choice of F&B options.
The cabins will initially be rolled out on the Tokyo Narita-Singapore service on 29 March 2015, followed by Narita-Bangkok and Narita-Jakarta on 1 August.
The airline will also launch its first class cabin on the Narita-Singapore route from 29 March, while business class services on all three routes will be enhanced from 1 March. Offerings will include a new in-flight meal service designed by the culinary teams of Regent, Four Seasons and Anantara hotels.
As well as catering for passengers in Southeast Asian routes, the move forms part of ANA’s plans to drive more connecting traffic to its trans-Pacific services to North America.
“These service enhancements build on the changes to ANA’s summer flight schedule 2015, designed to meet the rising passenger demand for… international connecting demand between Asia and North America,” the airline said in a statement.
“When the summer flight schedule is active, passengers will be able to connect between Southeast Asian destinations and 10 cities in North America, using Narita Airport as a convenient transport hub,” it added.