Anantara Hotels, Resorts & Spas has upped its environmental efforts with the appointment of a new worldwide conservation director.
John Roberts steps into the new role following 10 years working as the company’s director of elephants, based at Anantara Golden Triangle Elephant Camp & Resort in northern Thailand.
In addition to managing the Elephant Camp, Roberts will now work closely with scientists and universities to ensure that Anantara’s conservation initiatives produce viable scientific data. This will then enable him to identify and develop future projects in which Anantara properties can become involved. He will also recommend best practices and assist with Anantara properties’ Green Globe certification.
“Since 2001, Anantara has been committed to creating luxury travel experiences that emphasise the greater good of all, with properties across Thailand, Indonesia, Vietnam, China, the Maldives and Middle East immersing themselves in initiatives that give back to our precious planet and help people in need,” said Roberts.
Under its year-long ‘365 Days of Good Deeds’ initiative, Anantara is planning to participate in one CSR activity per day throughout 2013. These will include rescuing street elephants in Thailand, promoting marine turtle protection in Phuket, enhancing coral rejuvenation in the Maldives or supporting local farmers in Indonesia.