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Angry Birds World entertainment park opens in Qatar

Popular mobile gaming series spreads its wings in the Middle East, writes Vaishalli R

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You have seen them on your phone screen, now you can enjoy their company in real life. The world’s first Angry Birds World entertainment park has opened its doors to residents and visitors to Qatar, transforming the classic bird-flinging game into a cluster of high-octane attractions designed to entertain every member of the family.

Located in Qatar’s largest fashion, dining and entertainment destination, Doha Festival City, the 17,000 sqm park comprises an indoor space of 6,500 sqm.

Inspired by the digital game, the park features attractions such as the Blast Bomb – a drop and twist tower that features free-fall motion from a height of 11 metres, or Red Alert where visitors are hurled into an exhilarating 360-degree spin. One of the park’s uniquely impressive attractions is the Big Tree, which offers both children and adults a fun edutainment experience encompassing science, music and art.

For adventure junkies, the tree also houses “Own the Sky”, a 106-metre zip-line that allows participants to cut through the air at rip-roaring speeds. Visitors can also test their physical strength with “Fierce Flight” ropes course challenge.

The park is a new addition to Qatar’s expanding urban and family entertainment offering, which tourism officials have marked as a priority in a five-year strategy designed to diversify visitor source markets. Qatar’s entertainment portfolio includes a range of exciting festivals, celebrating everything from food and shopping to music and comedy.

The country’s longest-running nationwide festival – Qatar Summer Festival – kicked off this June in tandem with the Russia FIFA World Cup 2018, with fan zones in venues and hotels across the country designed to give a taste of what is to come in 2022 when Qatar hosts the FIFA World Cup.

“Great new ways for our fans to enjoy Angry Birds”

Simo Hamalainen, senior vice president, brand licensing at Rovio Entertainment, said: “Our new world-class attraction based in Qatar is another clear demonstration of the global appeal of the Angry Birds brand. Rovio’s current licensing roadmap is strongest to date, bringing great new ways for our fans to enjoy Angry Birds. The brand’s future looks bright and is being spearheaded with the theatrical release of The Angry Birds Movie 2 in September 2019.”

The World constitutes one of the four major entertainment parks that are introduced by Trimoo and set to open at Doha Festival City, located along Al Shamal Road.

Upon completion, the unique entertainment destination will be home to: Snow Dunes, the country’s first indoor snow park set in an ancient Arabian village; Virtuosity, the region’s first dedicated digital gaming and entertainment hub; and Juniverse – the World’s first city in space that aims to inspire and entertain children.

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