Artyzen brings citizenM hotel brand to Asia

Artyzen Hospitality Group, the hotel arm of Hong Kong’s Shun Tak Holdings, has unveiled plans for its first ever citizenM hotel in Asia.

Scheduled to open around the fourth quarter of 2016, the new citizenM hotel will be located in the Ximending district of Taipei.

Offering approximately 260 rooms, the upscale property will feature a series of guest-friendly amenities, including touch-screen pads to control the rooms’ lighting, temperature, curtains and TV, international plug sockets, a canteen-style restaurant and 24-hour bar. Instead of reception desks, the hotel will also offer touch-screen terminals in the lobby.

All citizenM hotels have a contemporary design, like the citizenM New York Times Square
All citizenM hotels have a contemporary design, like the citizenM New York Times Square

Despite Artyzen having Asian roots, the upscale citizenM brand was originally launched in Amsterdam in 2008 and has since expanded to seven locations, including London, Paris and New York.

A further six hotels are currently being developed which will bring the brand’s global inventory to almost 3,000 rooms, and Artyzen said it is now “actively looking for new opportunities” to expand the brand in Asia Pacific.

And according to Robbert van der Maas, president of Artyzen Hospitality Group, future opportunities lie in key Asian gateway cities.

“Establishing our presence across Asia’s gateway cities tops our list of priorities and as we celebrate the signing of the first citizenM hotel in Taipei, we are also setting our sights on keys cities like Shanghai, Beijing, Hong Kong, Singapore, Jakarta and Bangkok,” van der Maas revealed.

“citizenM has proven successful in established markets and we are confident of its success in Asia. We invite property owners and developers to experience the brand’s true potential with us,” he added.

The name citizenM derives from the words ‘mobile citizens’, which reflects the brand’s contemporary nature and target audience. The brand’s slogan is “affordable luxury for the people”.

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