ASAP, the not-for-profit association for the serviced apartment sector, is launching a series of meetings in Birmingham, Edinburgh and Dublin over the next two weeks, to mark the growth of the sector outside London.
2015 occupancy figures for the sector in the rest of the UK showed a significant increase – at 83.1% – which, for the first time, was almost as high as the London occupancy figure at 84%.
James Foice, chief executive of the ASAP, said: “The Savills/ASAP Extended Stay report (Dec 2015) highlighted that Scotland and the Midlands would be particular growth hotspots for the serviced apartment sector with growth forecast of 21.1% and 13.4% respectively over the next two years and we are delighted to celebrate this by running a series of spring meetings in Birmingham, Edinburgh and Dublin so we have an opportunity to exchange ideas and debate regional growth trends with our members in these key areas.
“We’re looking forward also to using this opportunity to showcase our fabulous product to the media as well as to meet with potential new regional partners and with prospective new members which will be vital for ASAP’s future growth.”
The meeting schedule is as follows:
- Birmingham: 13 April – hosted by Staycity at their newly opened aparthotel in Newhall Square, Birmingham. Staycity is on track to grow from 1,000 to 3,500 apartments in the next 2 years.
- Edinburgh: 19 April – hosted in the Penthouse Suite at Old Town Chambers, the ‘Development of the Year’ (Scottish Property Awards). Operated by Lateral City, which plans to develop a further 50 serviced apartments in Edinburgh as well as expand into Glasgow for the first time.
- Dublin: 20 April – hosted by the newly branded Premier Suites Plus Dublin Ballsbridge (newly opened 2015), part of PREM Group which has announced it will expand to 12 new locations in the UK & Europe in the next three years.
- London: 12 April – hosted by Citadines Holborn, part of the Ascott Group, the world’s largest global serviced apartment operator, which plans to double its global portfolio from 40,000 to 80,000 serviced apartments by 2020.
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