Ascott brings new luxury brand to Asia

Ascott, the Singapore-based serviced apartment operator, has launched a new luxury “soft brand” in Asia.

The Metropole Bangkok has becomes the region’s first serviced residence under The Crest Collection, which it says “epitomises European elegance and grandeur”.

Located in the fashionable Thonglor district of Bangkok, The Metropole becomes only the third Crest Collection property in the world following two Parisian hotels, La Clef Louvre and La Clef Tour Eiffel. La Clef Champs-Élysées is scheduled to open in 2018.

The Metropole Bangkok has a "European neoclassic" style
The Metropole Bangkok has a “European neoclassic” style

“Choosing Bangkok to debut our first Crest Collection property in the region is testament to Ascott’s commitment to Thailand,” said Jean Keijdener, Ascott’s country general manager for Thailand.

“Metropole is a masterpiece that combines period elegance with contemporary comforts while offering expatriates and travellers unprecedented personalised service.

“After operating in Thailand for more than 10 years with our three well-known brands – Ascott, Citadines and Somerset – we found this unique beauty that is befitting of The Crest Collection. Metropole is a landmark addition that will elevate the living experience of serviced residences in Bangkok,” he added.

The new serviced residence offers 116 luxury apartments, including studios and one-bedroom units and all featuring private balconies, high ceilings and floor-to-ceiling windows. Facilities include a swimming pool, fitness centre, onsen, restaurant and residents’ lounge, and guests will also be offered laundry, dry cleaning and meal delivery services.

The Metropole Bangkok joins a portfolio of 17 serviced residences either open or in the pipeline across Thailand, comprising more than 3,000 units in Bangkok, Pattaya and Sri Racha. Seven of these serviced residences are scheduled to open between 2017 and 2024.

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