ASEAN unveils branding for “golden jubilee” tourism campaign
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
The Association of Southeast Asian Nations (ASEAN) today revealed the branding for its 50th anniversary tourism drive.
The regional bloc was officially established with the Bangkok Declaration in August 1967, and next year it will celebrate this milestone by launching the “Visit ASEAN@50 Golden Celebration 2017” tourism campaign.
The branding for the campaign was unveiled on Wednesday by the 10 ASEAN heads of state at the ASEAN Summit in Vientiane, Laos.
“ASEAN’s golden jubilee serves as a great opportunity for our 10 member states to celebrate Southeast Asia’s strength through diversity as the world’s fastest growing tourism destination,” said Thongloun Sisoulith, Prime Minister of Laos and Chairman of the ASEAN Summit. “Visit ASEAN@50 will contribute towards our vision of creating a cohesive ASEAN economy.”
By promoting ASEAN as a single destination, the new campaign is aiming to increase the region’s international visitor arrivals from 108.9 million in 2015 to 121 million by the end of 2017, and raising tourism receipts from US$75 billion to US$83 billion.
Multiple activities and promotions will be held to drive the campaign, many of which will be revealed at ITB Asia in Singapore in October and the WTM in London in November. These will include the launch of special tour packages with discounted airfares, new marketing programmes with travel, media and airline partners, print, TV and online advertising campaigns, and social media drives.
Key target markets for ASEAN’s 50th anniversary campaign include Europe, the Middle East and North America, as well as China, Japan, Korea, India, Australia, and the ASEAN countries themselves.
Comments are closed.