InterContinental Hotels Group (IHG) has announced plans to launch its new Hotel Indigo brand in Asia, with the debut property planned for Shanghai. IHG has signed a deal with the Shanghai Huangpu River Banks Asset Management Co., Ltd to manage the Hotel Indigo Shanghai on the Bund.
The 180-room hotel is scheduled to open in 2010 when it will sit on the historic location of the Shiliu Pu – Shanghai’s old focal point for shipping and trading activity.
According to IHG, the Hotel Indigo brand seeks to inspire upscale travellers looking for a non-traditional hotel. Future Asian cities earmarked for Hotel Indigo include Hong Kong, Singapore and Tokyo.
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