Aston Fair introduces 25 new hotels
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Jakarta, 22 April 2010 - During the recent Aston Fair in Jakarta, Aston International introduced 25 brand new hotels out of which 6 opened recently and 19 are set to open within the coming 12 months.
Amongst the recently opened hotels are the 5 star “Grand Aston City Hall Hotel & Serviced Residences” in Medan and the 4 star “Aston Kuta Hotel & Residence”, “Aston Primera Pasteur Hotel & Conference Center-Bandung”, “Aston Balikpapan Hotel & Residence”, “Aston Samarinda Hotel & Convention Center” and “Aston Jayapura Hotel & Convention Center” as well as Jakarta’s newest airport hotel, the 3 star “Aston Cengkareng City Hotel & Conference Center”.
In Bali, where Aston already has 11 hotels, the group is growing each of its brands by introducing a 40 villa boutique hideaway resort which will open in July as the “Aston Nusa Dua Retreat & Spa” and the 5 star deluxe “Royal Kamuela Villas & Spa Nusa Dua” and “Royal Kamuela Villas at Monkey Forest Ubud” as well as the 254 room 3 star “Quest Kuta Central Park” and two select service 2 star favehotels in Seminyak and Legian. The 2 new Royal Kamuelas will open in July and October while the Quest hotel in Kuta and the 2 favehotels are on target to open in the fourth quarter of this year.
Besides Bali, the Aston group is also aggressively expanding throughout the rest of the Indonesian archipelago and currently has 10 Astons, 1 Quest and 2 favehotels under construction. The new Astons will include a 5 star Grand Aston, the “Grand Aston Yogyakarta Hotel & Convention Center” and seven 4 star Astons located in Serpong-Jakarta, Glodok-Jakarta, Menteng-Jakarta, Bogor, Purwokerto, Pontianak and Palembang and two more 3 star Aston City Hotels located in Bintan and Bangka Island. The new Quest hotel is set to open in July in Semarang and the 2 new favehotels are due to open by October this year in Surabaya and Ambon.
Aston Internationals Vice President of Sales & Marketing, Mr. Norbert Vas, said “We will continue to grow the Aston hotel brands and are currently negotiating projects in Makassar and Surabaya under Aston and Aston City Hotel but our midterm strategy for Aston is to consolidate its leading position in Indonesia and start to export the Grand Aston, Aston and Aston City Hotel brands overseas. Our new hotel brands, Quest and fave, have been off to a very encouraging start and are so well conceptualized that developers are rushing in to build them. We are confident that we will operate at least 50 if not more hotels between Aston, Quest, fave and Royal Kamuela by 2012 and predict substantial growth and demand for branded select service hotels such as Quest and fave “.
About Aston Fair
Aston Fair is part of the Aston Week, a series of activities held by Aston International 4 times a year in different cities and places in Indonesia.
The Aston Fair is an exhibition of the diversity of Aston’s hotels villas and residences in Indonesia and it is a part of Aston’s efforts to provide travel agents with accurate and up to date product knowledge.
This time time Aston Fair was held in Buddhabar Jakarta and attended by over 350 travel agents, agency owners, corporate decision makers and key media representatives.
About Aston International
Aston entered the Indonesian market in the late nineties and has an underlying portfolio consisting of 44 properties including hotels, condotels, resorts, serviced apartments and boutique villa resorts, of which 25 are operational and 19 under development due to open between now and 2011.
Aston hotels currently operate under the 5 star Grand Aston, 4 star Aston, 3 star Aston City and 2 star favehotel brands however the company is also one of SE Asia’s leading villa operators managing mid market and high end boutique villa resorts under the Kamuela and Royal Kamuela brands and is in process of developing several contemporary 3 star hotels under the affordable lifestyle Quest Hotel label.
With a proven track record of success, Aston has a very definitive vision of the future – to be universally recognized as the preferred hospitality management company in Asia Pacific.
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