Atlantis, The Palm announces US$100m refurbishment project

Atlantis has announced a refurbishment program across Atlantis, The Palm, as well as an expansion with the brand’s second property, The Royal Atlantis Resort and Residencies.

During the first five months of 2017, Atlantis, The Palm saw occupancy levels of 93% on average, with an 11% increase year on year. The destination has become the fastest growing resort in the region in terms of occupancy growth rate.

In line with Dubai Tourism’s vision of attracting 20 million visitors per year by 2020, the three-year refurbishment programme will see 50 rooms and suites refurbished every six weeks with completion earmarked for 2019, with the design by UAE-based  WA International, plus work on Kaleidoscope, Ayamna Bar, Nasimi Beach and The Imperial Club.

Serge Zaalof, COO Atlantis Resorts & Residences, said: “We had very strong five months that significantly exceeded our expectations. April was our strongest month to date since the opening.

“Such a positive start to 2017 is encouraging and with our continued efforts to enhance the guest experience we are confident that the rest of the year will be successful. Our aim is to constantly innovate with the new room offering as well as the re-design of restaurants and bars we will wow our guests and exceed expectations.”

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