The Arabian Travel Market 2014 has a new focus – Homegrown hotel brands from across the Middle East. This sector will have a significant presence at the show this year.
As number of hotels in the region continues to grow, international hotel management companies such as Hilton, IHC, Starwood, Hyatt, Accor and Marriott now operate over 174 four and five-star properties between them, 22% of the 802 total regional hotel stock. However, an emerging trend that is gathering momentum is creation of stand-alone local brands, providing owners with an added or alternative competitive edge.
“Some established Homegrown hotel brands from the Middle East are not only on the rise throughout the region, but are also expanding into other western markets,” said Mark Walsh, portfolio director, Reed Travel Exhibitions.
The lists of exhibitors include Jumeirah, Rotana, Hospitality Management Holdings, Address, TI’ME and JA. The Jumeirah Group is moving ahead with global expansion plans with its latest signing in St Petersburg Russia. The company currently operates a total of 22 luxury hotels and serviced apartments, including 11 in the Gulf region, with a further 15 hotels under development worldwide.
UAE-headquartered TI’ME Hotels Management has recently opened the TI’ME Pearl Residence in Abu Dhabi, with a second property under construction, as well as Dubai, Doha, Luxor and Ajman, taking its total number to 11 properties.