Atout France announces new campaign


Atout France has announced a special marketing campaign titled “Be There, Do That!” starting next year in India. Commenting on the new campaign Catherine Oden, Director of Atout France in India said, “This new campaign aims to motivate Indian visitors to try different experiences while in France and also reveal new facets of the destination. Our existing campaign, “France celebrates India’ will continue in 2013 with new and renewed travel offers for the Indian travellers.”

The tourism board will conduct its annual B2B road show titled “Rendez-vouz in France & Tahiti” starting today (3 September) till 7 September. The workshops will be held in two cities of New Delhi and Mumbai with participation of 24 suppliers from France.

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