ATPCO today announced that Google Flights has signed a long-term expansion deal that gives the metasearch website access to all Routehappy rich content.
The agreement continues Google’s access to Amenities, providing travelers with at-a-glance
insights into flight Amenities such as Wi-Fi, seat pitch, onboard entertainment, and power
availability, while also providing access to Universal Ticket Attributes (UTAs) and Universal
Product Attributes (UPAs).
In 2014, Google Flights was one of the first metasearch websites to integrate Routehappy’s comprehensive Amenities data in its flight search results. Google can now broaden its display options with Routehappy’s UTA and UPA content types.
UTAs provide easy-to-understand information by fare about benefits and restrictions such as
cancellation rules, baggage allowance, upgrade eligibility, check-in, and boarding priority,
making it easier for flight-seekers to discover important ticket attributes associated with each
flight. UPAs visually highlight in-flight features through descriptive text, photos, graphics, and
videos, significantly improving the shopping experience for consumers by showcasing
comprehensive product and fare offerings.
“Improve flight shopping for consumers everywhere”
Robert Albert, EVP retailing at ATPCO, said: “Five years ago, Google was one of the first channels to integrate Routehappy Amenities to improve flight shopping for consumers everywhere. We’re extremely proud to expand the rich content that we provide to Google to include UTAs and UPAs.”