Australia begins second phase of marketing campaign
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Tourism Australia is rolling-out the next phase of its domestic tourism campaign ‘There’s nothing like Australia’.
In phase two, Australians have been asked to share their favourite holiday place or experiences and their chosen travel companions on the campaign website. People who participate in the scheme over the next six weeks will go in the running to win one of 16 luxury holidays.
In phase one domestic holidaymakers were similarly invited to share their favourite experiences and destinations on the campaign website, attracting around 30,000 responses. With a strong focus on social media marketing, these were then added to an interactive map, key campaign feature.
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