Australia eyes 300,000 Indian visitors by 2020
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Tourism Australia is targeting 300,000 to the destination Indian visitors by 2020.
Under the ‘India 2020 Strategic Plan’, the tourism board has identified the main opportunities and sets out to approach required to build Australia’s appeal and to win market share. To tap the growing opportunity, Tourism Australia has doubled the marketing spend in India since the first year (2012) of 2020 plan.
“India offers huge potential for future in terms of visitor arrivals and spends. Arrivals from India is expected to grow annually by 7.2% till 2020-21. The plan predicts arrivals up to 300,000 visitors and spending up to AUD2.3 billion by 2020,” said Nishant Kashikar, country manager for India and Gulf at Tourism Australia.
The destination has seen an increased demand for destinations like Hamilton Island, Kangaroo Island, Tasmania among India Indian travellers. “Our primary target markets are Mumbai, Delhi while the secondary markets include Chennai, Hyderabad, Bangalore and Kolkata. Our target audience to Australia includes affluent, mid-life travellers between 35-54 years of age. They are usually first time travellers to Australia and increasingly travel as free independent travellers,” Kashikar said.
Australia is expecting 179,000 visitors from India for the year 2013-14.
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