Avios appoints new head of Market for Ireland
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Avios has appointed Eileen McGuinness head of Market for Ireland. The new role has been created to support and accelerate the growth in Avios’ customer base in Ireland, which is now a key component of the company’s global expansion plans.
Part of International Airlines Group (IAG,) Avios operates the reward currency for multiple global loyalty programmes including the British Airways Executive Club, Iberia Plus, Meridiana Club and Flybe, as well as the Avios Travel Rewards Programme in the UK and South Africa.
Collectively, more than 7 million members collect Avios in over 220 countries.
Eileen’s appointment follows recent news that Aer Lingus, also part of IAG, will be re-launching its loyalty programme in partnership with Avios. The programme, which launches in Spring 2016, will now be named AerClub with Avios as its reward currency.
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