BA and VisitBritain launch ‘classic’ Britain campaign
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
British Airways and VisitBritain have joined forces to launch a joint campaign to lure Middle East travellers seeking a “classic” British experience.Carrying the tagline ‘Britain. A different picture around every corner’, the campaign, which will run until April 17, is designed to support research that shows the UK is packed with more world-class heritage and history sites than anywhere else on earth.British Airways is offering very affordable tickets to Britain, with return World Traveller (economy class) tickets available from just AED 2,765 for the duration of the campaign, including taxes fees and surcharges, and with validity for travel until September 30. Customers can also pay a little bit extra to travel in World Traveller Plus, premium economy from AED4635, or take advantage of a three-night hotel stay including flights from AED 3630.”Britain’s enduring appeal means it remains a firm favourite with regional tourists and is still one of our most popular leisure destinations globally. We know that many tourists are looking to book their summer getaway in the coming weeks and we hope that the campaign will help attract them to the UK,” said Paolo De Renzis, British Airways’ area commercial manager, Middle East.De Renzis said he expected the fares to prove particularly popular with Middle East residents who were keen to escape the summer heat. “We usually see spikes in traffic to the UK during the hot summer months so the reduced fares will most likely be popular with tourists looking to head to a cooler climate,” he said.Carol Maddison, VisitBritain’s marketing manager; UAE said: “We are committed to raising the profile of Britain around the region and showcasing the multitude of attractions there. Whether it’s a rural retreat or a visit to one of Britain’s ancient castles, these fares from British Airways make it an ideal weekend-getaway.”A full timetable of British Airways’ GCC to London services is available online at www.ba.com.
Comments are closed.